Toby Huntington-Whiteley: Rosie Huntington-Whiteley’s Brother Built a New Career in Fitness, Fashion and Paris
Rosie Huntington-Whiteley’s younger brother first drew attention as a model, but his more consequential move came away from the runway—into coaching, boxing studios, wellness products and his own fitness businesses.
For years, searches for Toby Huntington-Whiteley produced a familiar answer: he was the younger brother of Rosie Huntington-Whiteley, the British model and actress whose career moved from Devon to Victoria’s Secret, Burberry, Hollywood and major beauty ventures. Toby did model too, appearing in editorial work and campaigns including Jacamo, Christopher Cowan and Burberry. But that description now leaves out the more interesting part of his career.
The public record in 2026 places Toby much more firmly in fitness entrepreneurship. He is identified as the founder of OUT SPORTS CLUB in Paris, while Vogue France has also identified him as the founder of OUTCORE, a Lagree-focused extension of the boxing concept he developed through OUTBOXE. He and his wife, Noa Huntington-Whiteley, also remain visible together at public events, including the 2026 French Open.
That makes the familiar phrase “Rosie Huntington-Whiteley’s brother” only the starting point. Toby’s documented career stretches from modelling and personal training to studio management, wellness products and building a Paris-based fitness brand.
BLUF: Toby Huntington-Whiteley is a British model, fitness entrepreneur and founder of OUTBOXE/OUT SPORTS CLUB in Paris. Born in 1989, he is Rosie Huntington-Whiteley’s younger brother and has worked across modelling, personal training, boxing, wellness and business, marrying Noa Murcia in Italy in July 2025.
Toby Huntington-Whiteley at a Glance
| Profile detail | Verified or carefully qualified information |
|---|---|
| Full name | Toby Charles Huntington-Whiteley |
| Born | 1989 |
| Age in 2026 | 37 is widely reported; an exact public birth date was not independently established in the strongest sources reviewed |
| Nationality | British / United Kingdom |
| Hometown connection | Tavistock, Devon |
| Parents | Charles Andrew Huntington-Whiteley and Fiona Yvonne Jackson |
| Siblings | Rosie Huntington-Whiteley and Florence Huntington-Whiteley |
| Main professional fields | Model, personal trainer, fitness founder, wellness entrepreneur |
| Current professional base | Paris, France, according to his current professional profile and business activity |
| Current model agency listing | Select Model Management London; also listed with agencies in Milan, Barcelona, Copenhagen and Gothenburg on Models.com |
| Listed height | 193 cm / 6 ft 4 in |
| Spouse | Noa Huntington-Whiteley, formerly Noa Murcia |
| Wedding | 6 July 2025, Amalfi Coast, Italy |
| Current fitness venture | OUT SPORTS CLUB, Paris |
| Related fitness concept | OUTCORE, Paris |
| Publicly verified personal net worth | Not established by authoritative financial sources reviewed |
A Devon Family Name, With a Far Less Predictable Career
Toby Charles Huntington-Whiteley was born into the same Devon family that would later produce one of Britain’s most recognisable fashion figures.
The Huntington-Whiteley family record compiled by The Peerage, drawing on Burke’s Peerage, identifies Toby as the son of Charles Andrew Huntington-Whiteley and Fiona Yvonne Jackson, with Rosie Alice Huntington-Whiteley born in 1987 and Florence Huntington-Whiteley born in 1992. Toby is listed as having been born in 1989.
That family connection is significant because Rosie’s public career became enormous. She moved from modelling in her teenage years to international fashion campaigns, Victoria’s Secret, acting roles and entrepreneurial ventures. Her upbringing, however, was much more rural than the glamour surrounding her adult career might suggest: she grew up near Tavistock, Devon, on her family’s farm.
Toby’s early professional path was different.
Rather than making entertainment his primary profession, he moved toward sport, physical training and wellness. A publicly indexed professional history associates him with a broad range of early work, including environmental research, outdoor instruction and hospitality before he developed a longer-term career in fitness.
That history matters because his later business career was not built simply on the Huntington-Whiteley surname. His professional qualifications and training work predated the Paris studios that now define his public profile.
The qualification that shifted the direction
Toby’s LinkedIn profile lists Premier Training International as part of his professional education, including a Premier Level 3 Diploma in Advanced Personal Training, alongside Active IQ qualifications in gym instruction and advanced personal training.
This gives a clearer explanation for his later career than the “celebrity brother” label does.
He did not arrive in fitness as a fashion personality looking for a side project. His career record shows a progression through actual coaching and gym-based work.
The London Fitness Years Came Before the Paris Brand
By the early 2010s, Toby was building a career in London fitness.
Public professional records associate him with Bodyism, where he worked as a performance specialist, and with The Running Charity, where he served as a fitness coordinator and instructor. ELLE Australia also reported that he worked at KOBOX, one of London’s boxing-focused fitness studios.
His connection with KOBOX became particularly important.
According to the professional history currently indexed online, Toby worked at KOBOX from 2016 to 2020, with responsibilities that extended beyond coaching into studio management, class scheduling, fitness assessment, client programmes and operational work.
That combination—coaching plus operating a fitness business—helps explain what came next.
Toby was learning two different jobs at once.
One was the trainer’s job: movement, conditioning, strength, programming and client relationships.
The other was the operator’s job: how a studio works, how classes are structured, how customers experience a brand and how a training concept can become a repeatable business.
Those skills later reappeared in OUTBOXE.
A career that also had a charitable side
The public record also connects Toby with The Running Charity and the SPAT (Social Purpose and Time) initiative. ELLE described him as the fitness coordinator for a programme providing fitness incentives to homeless and struggling young people.
That part of his career receives less attention than the modelling photographs, but it adds useful context. His fitness work has not always been framed purely around aesthetics.
Then Came the Camera: Toby Huntington-Whiteley as a Working Model
The modelling story is real—and it is more substantial than a single “Rosie’s brother” feature.
In January 2015, The Independent reported that 24-year-old Toby had made his modelling debut for British menswear brand Jacamo, fronting its spring/summer collection. At the time, he was already working in personal training and had been described professionally as a performance specialist.
The move was followed by additional editorial and campaign work.
Models.com currently records Toby’s portfolio across multiple years, including work for ELLE Russia, JÓN Magazine, W Magazine, Man About Town, L’Optimum Thailand, 7th Man Magazine and other editorial projects. Its profile records 23 updates spanning editorials, magazine covers, shows and other work.
He also appeared in a campaign for Christopher Cowan, with Glamour UK identifying him in 2017 as the face of Cowan’s “Really Blue” denim collection.
And there was a particularly useful overlap with his sister’s professional world when Burberry included Toby in its festive campaign alongside other British names. The Burberry campaign material described him as a British model and identified it as his first Burberry campaign.
His current Select Model Management profile remains active and gives unusually specific professional measurements:
- Height: 193 cm / 6 ft 4 in
- Waist: 77 cm / 30.5 in
- Hips: 102 cm / 40 in
- Chest: 107 cm / 42 in
- Eyes: Grey
- Hair: Dark blond
That establishes something often lost in celebrity coverage: Toby was not merely photographed because he was Rosie Huntington-Whiteley’s brother. He built an identifiable modelling portfolio of his own.
Select Model Management — Toby Huntington-Whiteley profile
What Toby Huntington-Whiteley’s Own Interviews Reveal
The most revealing material about Toby often comes from interviews rather than red-carpet coverage.
In a 2017 British Vogue interview, he was asked what he would tell his 16-year-old self. His answer was concise: “To be more confident and not be afraid of what people think of me.”
The detail is useful because Toby’s career involved repeated movement between industries where appearance is publicly judged—first modelling, then personal training and eventually running consumer-facing fitness businesses.
Another interview in La Pochette in 2021 captured his routine while based in Paris. Toby said he typically woke before 7am, drank water, trained in the morning and used mobility exercises focused on areas including his ankles, hips, upper back and shoulders. He also discussed taking Fortify Gummies, the supplement product connected to his then-business HW.labs.
That same interview reveals how much his work had broadened by 2021. He was no longer talking only about being a trainer or model. He was also building a product business around nutrition and wellness.
HW.labs Was the Bridge Between Coaching and Entrepreneurship
In 2021, Toby was described as the co-founder of HW.labs, a sustainable supplement brand launched with his partner Noa Murcia, who was working as a corporate solicitor at the time. Its first product was Fortify Gummies, marketed around vitamins and nutrients associated with hair, skin and nails.
The venture was also discussed on the One Small Change podcast in June 2021, where Toby was presented as a male model, celebrity fitness trainer and founder of HW Labs. The programme description said he had worked at KOBOX, provided online and physical personal training through HW Fitness and was expanding into supplements.
That sequence is more significant than it first appears.
Toby was moving from:
selling his time as a trainer
to:
selling a repeatable fitness experience
and then:
building a consumer wellness product.
That transition is visible in his career record even though HW.labs itself is no longer the centre of his public identity.
Paris Changed the Scale of the Business
The biggest structural shift came with Paris.
In his 2025 wedding interview with Vogue Italia, Toby said he and Noa spent the first COVID lockdown together in London and the second in Paris before moving to Paris in the summer of 2020. He said he opened his first fitness studio, Outboxe, in Paris after the move.
There is an important distinction in the records.
Toby’s own account places the beginning of his Paris studio venture around 2020, while professional company information shows OUTBOXE as a Paris business established later, with the company’s public corporate footprint dating to 2022. LinkedIn likewise identifies OUTBOXE as founded in 2022.
Rather than treating the dates as contradictory, the safest reading is that Toby began developing the physical concept in the earlier period and the formal corporate structure followed.
OUTBOXE became a boxing-centred fitness business combining boxing drills with functional training. A Paris business guide described sessions built around a roughly equal mix of boxing movements and conventional fitness work, with the studio also incorporating lifestyle and retail elements.
The company’s public LinkedIn profile identifies it as a Paris wellness and fitness business, headquartered at 13 Rue de La Sourdière, with Toby Huntington-Whiteley among its listed employees.
The official successor-facing website now presents the broader OUT SPORTS CLUB identity around boxing and Lagree training, and explicitly identifies Toby as founder.
OUT SPORTS CLUB — official Paris fitness club website
OUTCORE Shows How the Original Boxing Concept Expanded
Toby’s Paris business did not stop at boxing.
Vogue France reported that OUTCORE, launched as a new project from Outboxe, brought Micro-Lagree training into the concept. The publication described a semi-private format with six Microformer machines and an option to combine Outcore and Outboxe experiences.
The significance is straightforward: Toby’s business model evolved from a single training discipline into a wider studio concept.
OUT SPORTS CLUB currently describes itself around two disciplines—boxing and Lagree—with an integrated club experience and an app. Its public website also lists the Paris address at 13 Rue de La Sourdière and identifies Toby as founder.
That means the current Toby Huntington-Whiteley profile is no longer primarily about fashion modelling.
It is about fitness brand ownership.
The Toby and Noa Story Became Public in a Very Different Way
Toby’s personal life became more visible as his relationship with Noa Murcia developed into marriage.
According to Vogue Italia, the couple met in London at one of Toby’s gyms, where he was the coach and Noa was a client. Toby said their relationship developed from their training sessions and conversations, and that they spent lockdown periods together before relocating to Paris in 2020.
Their wedding took place on 6 July 2025 on the Amalfi Coast in Italy, according to Vogue Italia. The couple chose an intimate event with family and close friends. The ceremony incorporated Jewish prayers and a chuppah, while the reception combined classic Italian styling with a deliberately restrained aesthetic.
Toby wore a Canali suit for the ceremony with Santoni shoes and a second Canali look for the evening. Vogue’s report also identifies the location as a private residence on the Amalfi Coast.
The wedding matters to a modern biography of Toby because it links several strands of his public life at once: Paris fitness, fashion, travel, family and his partnership with Noa.
A further independent visual record came in May 2026, when Getty Images documented Toby and Noa Huntington-Whiteley attending the French Open in Paris.
That appearance provides current evidence that the couple remain publicly active in Paris social and sporting settings.
A Career Timeline That Looks Very Different From a Typical Celebrity Sibling Biography
| Period | Documented development |
|---|---|
| 1989 | Toby Charles Huntington-Whiteley is recorded as born in the United Kingdom. |
| 2008–2012 | Public professional histories place him at the University of the West of England, studying Built and Natural Environments; these detailed educational claims come primarily from secondary professional-profile material. |
| 2012 | His LinkedIn profile records advanced personal-training qualifications from Premier Training International. |
| 2013 onward | Fitness coaching becomes a major professional focus, including work associated with Bodyism and The Running Charity. |
| 2015 | He makes his reported modelling debut in a Jacamo campaign. |
| 2016–2020 | His professional history places him at KOBOX in London in coaching and management roles. |
| 2017–2019 | His modelling portfolio expands through Christopher Cowan, ELLE Russia, JÓN Magazine, W Magazine and other publications. |
| 2019 | Toby was appointed director of TCHW LIMITED on 25 February 2019, according to business records. |
| 2020 | Toby and Noa move to Paris; Toby later told Vogue Italia that he opened his first Paris fitness studio around this period. |
| 2021 | HW.labs and Fortify Gummies place him more visibly in wellness entrepreneurship. |
| 2022 | OUTBOXE appears in formal Paris business records and is listed by LinkedIn as founded in 2022. |
| 2024 | Vogue France identifies OUTCORE as the newer project connected to OUTBOXE and Toby Huntington-Whiteley. |
| 6 July 2025 | Toby marries Noa Murcia on the Amalfi Coast in Italy. |
| May 2026 | Getty Images documents Toby and Noa Huntington-Whiteley at the French Open in Paris. |
| September 2026 | OUT SPORTS CLUB’s current website continues to identify Toby as founder and presents boxing and Lagree as its core disciplines. |
His Financial Footprint Is Easier to Verify Than His Personal Fortune
Celebrity biography pages routinely attach eye-catching net-worth figures to names that do not have publicly documented personal accounts.
Toby Huntington-Whiteley is a good example of why those numbers need to be treated carefully.
There is no authoritative public source reviewed for this feature that establishes Toby’s personal net worth, annual salary, total property holdings or private investment portfolio.
There is, however, a documented corporate footprint.
Toby is associated with TCHW LIMITED, a UK private company incorporated on 25 February 2019 under company number 11846188. Business records identify Toby Huntington-Whiteley as director and shareholder.
In France, company records also identify TCHW INVEST, created in 2022 with Toby Huntington-Whiteley as president. The company’s stated activities include taking stakes in entities, sports and event consulting and social-media/influencer-related work. OUTBOXE appears among the companies connected to its corporate record.
OUTBOXE itself has publicly filed corporate documents showing a stated capital of €6,000 and a Paris registered office at 13 Rue de La Sourdière.
Those figures are company-level data.
They do not equal Toby’s personal wealth.
That distinction is essential. A company’s share capital, working capital or registered structure cannot simply be transferred into an individual’s net-worth calculation without evidence about ownership, liabilities, distributions, other assets and tax position.
For that reason, any article claiming a precise Toby Huntington-Whiteley fortune without presenting authoritative documentation should be read as an estimate rather than a verified fact.
What Makes Toby Huntington-Whiteley Distinct From the “Celebrity Brother” Label
The phrase “Rosie Huntington-Whiteley’s brother” remains the easiest search description because Rosie is vastly more recognisable to the general public.
But the professional record tells a more specific story.
Toby has worked as a model.
He has trained clients.
He has managed boxing studios.
He has built wellness products.
He has founded a Paris fitness company.
He has expanded into a second training concept built around Lagree.
And he has continued to maintain professional representation in fashion.
That does not erase the family connection. It simply places it in proportion.
Rosie gave the Huntington-Whiteley name an international fashion profile. Toby’s career developed through a different set of disciplines: sport, conditioning, coaching, commercial fitness and studio entrepreneurship.
Even his public appearances support that distinction. In 2024 he was photographed at a Brunello Cucinelli eyewear event in Rome, while in 2026 he appeared at the French Open with Noa. The settings are fashion and celebrity adjacent, but his current professional identity remains rooted in fitness.
People Also Ask About Toby Huntington-Whiteley
Who is Toby Huntington-Whiteley?
Toby Huntington-Whiteley is a British model, fitness entrepreneur and the younger brother of Rosie Huntington-Whiteley. He has worked in personal training and modelling and later founded OUTBOXE in Paris, with the wider business now represented by OUT SPORTS CLUB and related concepts including OUTCORE.
Is Toby Huntington-Whiteley Rosie Huntington-Whiteley’s brother?
Yes, Toby Huntington-Whiteley is Rosie Huntington-Whiteley’s younger brother. The Huntington family record identifies Toby as the son of Charles Andrew Huntington-Whiteley and Fiona Yvonne Jackson, with Rosie born in 1987 and Toby in 1989. Their sister Florence Huntington-Whiteley was born in 1992.
What does Toby Huntington-Whiteley do now?
Toby Huntington-Whiteley is currently best documented as a fitness founder in Paris. OUT SPORTS CLUB’s official website identifies him as founder and presents boxing and Lagree training, while Vogue France has identified him as the founder associated with OUTCORE. He also remains professionally listed as a model by Select Model Management.
Is Toby Huntington-Whiteley married?
Yes, Toby Huntington-Whiteley is married to Noa Murcia, now publicly referred to as Noa Huntington-Whiteley. Vogue Italia reported that they married on 6 July 2025 on the Amalfi Coast in Italy. Their relationship began after meeting at one of Toby’s London fitness studios, where he was the coach and Noa was a client.
How tall is Toby Huntington-Whiteley?
Toby Huntington-Whiteley is listed at 193 cm, or 6 feet 4 inches, by Select Model Management. His current agency profile also lists a 77 cm waist, 102 cm hips, 107 cm chest, grey eyes and dark-blond hair. Models.com separately lists his agency representation and professional modelling work.
What is Toby Huntington-Whiteley’s net worth?
Toby Huntington-Whiteley’s personal net worth is not reliably verified in authoritative public sources reviewed for this feature. His company activity is documented through TCHW LIMITED, TCHW INVEST and OUTBOXE, but corporate capital or business figures cannot responsibly be converted into a personal wealth estimate without fuller financial evidence.
The Surname Opened the Door; Fitness Became the Professional Identity
Toby Huntington-Whiteley’s public biography begins with a famous family, but it does not end there.
The Huntington-Whiteley name explains the early curiosity. Rosie’s rise made the family instantly searchable, and Toby’s physical presence made the modelling connection almost inevitable for fashion media.
Yet the deeper record is built around something else.
Training qualifications came before the Paris studios. London gym work came before OUTBOXE. Modelling campaigns ran alongside coaching rather than replacing it. HW.labs showed an appetite for product entrepreneurship. The move to Paris provided the setting in which those separate skills could be assembled into a single business identity.
By 2026, the clearest current evidence is not another celebrity-sibling headline.
It is a fitness brand with Toby’s name attached to its foundation, a second training concept extending the original idea, a current modelling-agency profile, and a public life shared with Noa in Paris.
That is why the most useful answer to “Who is Toby Huntington-Whiteley?” is no longer simply “Rosie Huntington-Whiteley’s brother.”
He is that.
But the documented career is considerably larger than the search label.
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Editorial Disclaimer: This feature separates documented facts, professional records and attributed media reporting from unverified claims. Exact private financial figures, undisclosed assets and other personal details are not presented as fact where authoritative evidence was unavailable. Some biographical dates, especially Toby Huntington-Whiteley’s exact birth day, remain less firmly documented than his professional and company records.
